Sredaa + Maeutica, Moscow, 2017
Task: to develop a set of design patterns which would lead MAS to a single visual identity along with the attractive and comfortable space for children and parents
Team: Andrey Vinichenko, Dmitry Grebenkin, Pavel Ustsov, Irina Korotich, Irina Demyanets, Elena Guselnikova
— Let's start with the structure of the guidebook. What does our client actually want to achieve?
— Let's create a 'white space' and fill it with functions.
— Irina, what is the key to the visual identity of MAS?
— Looks good, it's time to layout the descriptions.
— Let's add a few drawings as examples.
— Hey, look! It's alive!